Superstar Rihanna recently launched Fenty Beauty, her new makeup line and the Internet went bananas over it, making it a huge success. This is partly because of the great quality, but mostly because of the range of the foundation: 40 different shades, a total milestone for a makeup launch.
There’s always been heat from the beauty community to makeup companies for its lack of shades, focusing only on fair, light, and medium skin tones, so Rihanna’s impressive range of foundations is a welcome change of pace for makeup enthusiasts, who are responding very well: six shades of the foundation are already sold out online and stores are running out.
RiRi attributes her brand’s early success, in part, to the Latina community, in a recent interview, the 29-year-old singer turned makeup mogul—born and bred in Barbados—said: “I feel really indebted to Latin culture!”
The superstar pointed out in an interview: “With every product I was like, ‘there needs to be something for a dark-skinned girl, there needs to be something for a pale-skinned girl and everything in between,” she emphasized: “The foundation is such an extremely perfect formula in my eyes and I wanted range.”
In a press release, Rihanna said her goal in creating Fenty Beauty, was inclusivity, stating: “The Fenty Face was created for women of all skin tones, of all personalities.” The line offers those with hard-to-match skin tones a chance to find a high-quality product that works for them.
She also added: “You want people to appreciate the product and not go oh, that’s cute, but it only looks good on her.”
The collection has also been a hit across the board with beauty gurus on YouTube, receiving glowing reviews not just on the foundation, but on the other products that are part of Fenty Beauty as well.
Rihanna also explained in an interview that her own team includes a posse of fellow Latinas, who guide her work and decisions. “One of my product managers Jen is Latin, and she’s very proud of what we created. We also have two amazing Global Makeup Artists, Priscilla Ono and Hector Espinal.”
About the other products on her makeup line, the Grammy Award winner said that: “The Gloss Bomb lip gloss is to die for, I just keep putting it on and on. It has that nice rosy hue that looks good on every skin tone and it has the utmost shimmer which I love.” The line is currently begin sold online and in Sephora stores everywhere.
