Retailers and resellers are two different kinds of business partners that directly influence the success of a brand. Whether they are strategic alignment, product knowledge or a customer network They are committed to your growth and are able to help you meet the demands of your customers.
Retailers are B2C company that purchases wholesalers, distributors or directly from brands in order to market their products or services to customers. They could be in the general business of selling goods such as shoes (Famous Footwear, Designer Shoe Warehouse) as well as outdoor gear (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers may also specialize in specific industries, like apparel (Pato’s Closet or Poshmark), electronics (Best Buy or Target) and outdoor gear.
Resellers are individuals or companies who resell products under their own brand or stock to the consumer. They are usually savvy negotiators who can find the most efficient suppliers at most affordable prices and sell their products to consumers for a profit.
This model of business is becoming very popular in the current market, particularly with the advent of e-commerce platforms. Even brick and mortar companies such as Home Depot Walmart and Target are selling their products. There are also many online marketplaces where individuals can sell their items. This includes Facebook marketplace, Craigslist and even the popular clothing website, Poshmark. Some of these online markets may have restrictions about the items you can resell.