Cybersecurity technology is a vital element of business development. Business leaders must implement these systems cautiously and be proactive, as they may be targeted by cyberattacks. Business development involves identifying new opportunities, developing and maintaining relationships with customers, forming strategic partnerships, and preparing strategies to increase profits. It affects virtually every department of a company from marketing to human resources.
To answer the question of how a company’s cyber security adoption affects its performance we studied the impact on various organizational, technological and environmental factors on the company’s desire to adopt these technologies. We employed the TOE framework to assess the impact of these variables on document safety with secure viewing and watermarking the organizations’ willingness and capacity to adopt cybersecurity technologies.
The TOE framework is composed of four elements: (1) perceived utility, (2) perceived ease-of-use, and (3) observational. These three variables influenced companies’ plans to adopt cybersecurity technology and their performance. In addition, competitive pressure and vendor support also contributed to the companies’ willingness to adopt these technologies.
Cyberattacks are more frequent and could cause grave damage to a company’s reputation financial, operational, and financial capabilities. Fortunately, the latest cybersecurity tools can help companies avoid the abrasions and improve their financial performance. It’s time to shift our perspective from a view of cybersecurity as a costly defensive expense to recognizing it as a function that drives growth.